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In Think Like Your Customer, Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships.
This book arms you with the strategies and tools you need to:
- Identify your customer's most important business goals and objectives
- Tie your product and services solutions to the achievement of your client's goals
- Understand how executives think and how they make buying decisions
- Maximize profitability and accelerate your customer's buying process
"I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customer's think." -Bill Zeitler, Senior Vice President and Group Executive, Systems and Technology Group, IBM Corporation
"Stinnett manages to connect with your intuition, making you feel like his ideas are your own. The result is enlightening, compelling, and powerfully motivating. You'll want to stand up and go sell something right away!" - Luc Wathieu, Associate Professor, Harvard University Business School
"Think Like Your Customer offers a wealth of practical solutions...a must read." - Melinda Ligos, Editor in Chief; Sales & Marketing Management
READ BY THE AUTHOR AND IS APPROXIMATELY 4 HOURS AND 30 MINUTES - ABRIDGED
Bill Stinnett is the president of Sales Excellence, Inc., and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.
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